During a live sneak peek event tonight, Walton Arts Center announced the 2026-27 Procter & Gamble Broadway Series, featuring six must-see shows.

Subscribe to the 2026-27 season and be the first in line to guarantee your seats for the Northwest Arkansas debut of Wicked when renewing your subscribed seats in 2027-28.

Patrons who subscribe now have first access to purchase tickets to the following bonus shows: Dirty Dancing, Jersey Boys, Kinky Boots, and Beetlejuice.

Six-show Broadway subscription packages are $351 – $531 for Tuesday and Wednesday evening and Thursday matinee, and $405 – $585 for Thursday, Friday and Saturday evening, and Saturday and Sunday matinees. Package prices vary depending on seat location and include all fees. Dates, programs and prices are subject to change.

Cocktail classes are back for the new Broadway season too. Purchase a cocktail class for $45 and learn how to make two themed specialty drinks, paired with light appetizers before your show. Add on three or more cocktail classes to your subscription for reduced pricing. Must be 21 or older to purchase.

Subscriptions are available now for a limited time and can be renewed or purchased online at waltonartscenter.org, by calling the subscriber concierge at 479.571.2785 or in person at the Walton Arts Center Box Office weekdays 10 am until 2 pm. Single tickets to all Broadway and other shows in the 2026-27 season will be available later this summer.

Support for Walton Arts Center is provided, in part, by the Arkansas Arts Council, an agency of the Arkansas Department of Parks, Heritage, and Tourism, and the National Endowment for the Arts. Walton Arts Center is Arkansas’ largest and busiest performing arts presenter. Each year more than 215,000 people from Arkansas, Missouri, Kansas and Oklahoma and beyond attend more than 300 public events at Walton Arts Center, including performances, rehearsals, community gatherings, receptions, weddings and more. Approximately 35,000 students and teachers participate annually in arts learning programs at Walton Arts Center, and almost 250 volunteers donate 28,000 hours of time each year to its operations. Walton Arts Center presents entertainers and artists from around the world including Broadway musicals, renowned dance companies, international artists, up-and-coming jazz musicians and more. As a non-profit organization, Walton Arts Center enjoys the generous support of public sector funding, corporate sponsorship and private donors, allowing audience members to enjoy world-class performances at a great price.