March 17, 2026

Presenter Nederlander National Markets reveals the 2026/2027 Broadway In Richmond six-show subscription series, plus two blockbuster add-on options for a total of eight productions. Five shows will make their Richmond premiere, while three spectacular favorites return.

The 2026/2027 Broadway in Richmond season brings unforgettable stories, breathtaking performances, and the shared joy and excitement of live theater to Altria Theater —creating memories you’ll cherish long after the curtain falls. From powerful new musicals to beloved returning musicals, each production has been chosen to deliver an extraordinary theatergoing experience in RVA.

The season opens this September with a new production of DIRTY DANCING: THE MUSICAL, based on the beloved film that awakened a generation. From the best-selling novel that inspired the iconic film, THE NOTEBOOK brings a love story for the ages to the stage this November. HELL’S KITCHEN, the award-winning Broadway musical created and inspired by 17 -time Grammy® Award winning Alicia Keys, visits in May. Following this, the smash-hit musical JUST IN TIME about the life of Bobby Darin will make a splash in June. The five-time Tony Award®–winning musical BUENA VISTA SOCIAL CLUB™ arrives in July with an uplifting story inspired by true events that brings the GRAMMY® Award–winning album to life.

The season comes to an end with Broadway’s spellbinding, six-time Tony Award®-winning play HARRY POTTER AND THE CURSED CHILD. This season subscribers have two blockbuster add-on options to consider in MAMMA MIA! and HAMILTON.

To ensure that you get tickets to these spectacular performances, consider a Broadway In Richmond subscription. Season package pricing varies by seating location and performance day, and optional Lexus Lounge upgrades may be added to any package with non-prime packages start as low as $190 and prime packages as low as $220. Renew or subscribe now to secure the best seats before they go on sale to the public!

Season ticket subscribers enjoy guaranteed seats year after year, payment plans, exclusive options to upgrade seats, additional special ticket offers, pre-paid parking availability, and the chance to purchase tickets to add-on shows before they go on sale to the public. Broadway In Richmond season subscribers receive electronic tickets prior to the performance via email or their online account which allows them to avoid Box Office and will-call lines. These tickets can be printed at home or stored on smart phones for simple, convenient entry to the theater.

To learn about group opportunities, additional package information and other subscriber benefits visit BroadwayInRichmond.com, email SeasonTickets@BroadwayInRichmond.com or call the Season Ticket Hotline at 804-592-3401.

As each show’s engagement approaches, dates for the public to purchase tickets will be announced. Group sales opportunities (groups of 10+) will be available for all shows, and student rush tickets for most shows will also be available. Digital lotteries will be held for every show of the series. The season schedule is subject to change and additional add-on shows may be announced at a later date.

To guard against fraud, please exercise caution when purchasing tickets online. Visit these official websites, www.BroadwayInRichmond.com and www.AltriaTheater.com to purchase online. Broadway In Richmond’s authorized ticketing partner is ETIX therefore tickets purchased from any other vendor may not be valid or guaranteed.